LocalBitcoins: Large user research study in Latin America

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User research & service/UX/UI design

LocalBitcoins is a leading peer-to-peer marketplace for cryptocurrency buyers and sellers.

We conducted a large online user research study in Latin America to understand their consumer and business users’ trading needs and behaviors, and then used the insights in the service/UX/UI design work to improve the new B2C/B2B customer experience, focusing on new customer onboarding. Another main focus area was KYC, the Know Your Customer flow.