LocalBitcoins: Large user research study in Latin America
Large online user research and service/UX/UI design for a cryptocurrency peer-to-peer marketplace.
User research & service/UX/UI design
LocalBitcoins is a leading peer-to-peer marketplace for cryptocurrency buyers and sellers.
We conducted a large online user research study in Latin America to understand their consumer and business users’ trading needs and behaviors, and then used the insights in the service/UX/UI design work to improve the new B2C/B2B customer experience, focusing on new customer onboarding. Another main focus area was KYC, the Know Your Customer flow.
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