Service design way of working for Kaustinen sub-region

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.

Deny Accept

Privacy Preference Center

When you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.

Reject all cookies Allow all cookies

Manage Consent Preferences by Category

Essential

Always Active

These items are required to enable basic website functionality.

Marketing

Essential

These items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.

Personalization

Essential

These items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your current location.

Analytics

Essential

These items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. This storage type usually doesn’t collect information that identifies a visitor.

Confirm my preferences and close

Client

Kaustinen sub-region

Service

Service design

‍‍In succeeding the common goal, Kaustinen sub-region wanted to adopt customer-centric service design as the new key angle for renewing their business services portfolio.

“Our whole service portfolio was going through a major transformation. In addition to having new team members, our objective was to digitalize our services while keeping our customers satisfied with their traditional needs.”

– Timo Pärkkä, project manager, Kaustinen sub-region

‍

‍Together we set the goals for our service design cooperation:

Improve understanding of the current business service field and create a unified service portfolio
To be able to offer customer-centric and effortless customer journeys for businesses and entrepreneurs in the Kaustinen area
To gain a clear understanding of service design as well as practical tools to use service design so that Kaustinen can continue working independently later

‍

Our work for Kaustinen sub-region

In our work with the Kaustinen area our role was to facilitate the process and for starters we had three design workshops for the core team. The participants were introduced to the basics of customer experience and service design. During the workshops the team learned the relevant tools while at the same time together creating the new customer-centric service concept.

‍

After the workshops our work was to wrap the outcomes of the workshops into a concept summary including service design tools that would help the development team to continue their work towards a finalized service portfolio.

‍

Alpha Design Partners was selected because of their clear concept and framework. Another factor we looked for was whether the partner understood our situation which they did thanks to the seniority their team had. The kick-start Alpha Design provided for us was exactly what we needed and our own team was extremely enthusiastic about service design and especially the double-diamond tool.

– Timo Pärkkä, project manager, Kaustinen sub-region

‍