Beely describes themselves as the Netflix for cars. It’s a modern way to have a car without the downsides of ownership.

As the world is changing, so is the idea of owning a vehicle: Subscription based usage of cars is growing rapidly. Due to the growing demand, Beely needed to renew the digital service platform to meet their customers’ expectations better.

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The three main goals were:

1. Make it clear what a subscription-based car is
2. Make site browsing fun and make the visitor want to subscribe 
3. Create a conversion path that minimizes abandoned checkouts. 

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Our team handled all design and contents while Crasman was responsible for the technical implementation.

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Our work included:

• Planning the site structure
• Planning the conversion paths and customer journeys on the site
• Layout & graphic design
• Illustrations & animations
• Copywriting

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The site was launched in January 2022 and was nominated as one of the Grand One 2022 finalists - the biggest digital media competition in Finland.

Our work still continues. Stay tuned for an update for this article!

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