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Beely: Design for the Netflix of cars

Beely describes themselves as the Netflix for cars. It’s a modern way to have a car without the downsides of ownership. As the world is changing, so is the idea of owning a vehicle: Subscription based usage of cars is growing rapidly. Due to the growing demand, Beely needed to renew the digital service platform to meet their customers’ expectations better.

Client

Beely

Service

Service, UX, UI and visual design & content

The three main goals were:

Make it clear what a subscription-based car is
Make site browsing fun and make the visitor want to subscribe
Create a conversion path that minimizes abandoned checkouts.

Our team handled all design and contents while Crasman was responsible for the technical implementation.

Our work included:

Planning the site structure
Planning the conversion paths and customer journeys on the site
Layout & graphic design
Illustrations & animations
Copywriting

The site was launched in January 2022 and was nominated as one of the Grand One 2022 finalists - the biggest digital media competition in Finland.

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