Beely describes themselves as the Netflix for cars. It’s a modern way to have a car without the downsides of ownership.As the world is changing, so is the idea of owning a vehicle: Subscription based usage of cars is growing rapidly. Due to the growing demand, Beely needed to renew the digital service platform to meet their customers’ expectations better.
Design & content
The three main goals were:
Make it clear what a subscription-based car is
Make site browsing fun and make the visitor want to subscribe
Create a conversion path that minimizes abandoned checkouts.
Our team handled all design and contents while Crasman was responsible for the technical implementation.
Our work included:
Planning the site structure
Planning the conversion paths and customer journeys on the site
Layout & graphic design
Illustrations & animations
The site was launched in January 2022 and was nominated as one of the Grand One 2022 finalists - the biggest digital media competition in Finland.
Our work still continues. Stay tuned for an update for this article!
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