Service design
Service design is an approach to design that focuses equally on the customer experience and the business process, aiming to create quality customer experiences and seamless service delivery.
The core of service design is simply creating optimal customer experiences. The focus is on customer experience at all stages of the customer journey, from the first interaction with your business to the delivery of the product or service. and beyond when they require support.
The core of service design is simply creating optimal customer experiences. The focus is on customer experience at all stages of the customer journey, from the first interaction with your business to the delivery of the product or service. and beyond when they require support.
A key part of service design is balancing desirability (the user’s needs), viability (the business’ needs) and feasibility (the technical possibility).