We’ve seen organizations on level 4 treat design as a key enabler to the company strategy. Design is appreciated in the company on an equal level to product and engineering, and integrated in the new product and service creation processes. Design has a vision, a leader, and a voice. Discovery and data are being used to back design decisions and designers are aware of the career and growth opportunities for them.
Where to focus on improving DesignOps for greater impact? Design can benefit companies on the highest level through contributing to the company strategy with cross-organizational innovation and foresight activities. You can also improve the cross-organizational workflows through service design thinking, where internal roadblocks and bottlenecks are identifed and streamlined, and employee satisfaction goes up accordingly. In the most forward-looking product and service organizations design often reports to the CEO or has a strong C-level sponsor.
Companies who best utilize design grow their revenues and shareholder returns at nearly twice the rate of their industry counterparts. To help you towards this goal, we can consolidate DesignOps survey statistics across your organization, so you’d get a broader perspective into the improvement opportunities in your company. Contact us for details.
