There’s interest and signs of being more customer-centric.

Good! There’s elements in your organization indicating that design is more than last-minute pretty pictures production. Your design maturity is still occasional, hazardous, and not that structured. No worries, there are ways improve, and also ways to measure the impact.

Level 2 organizations typically start to be more customer centric, there’s some user research or usability testing taking place. There is increased collaboration between designers, engineers, and product owners in product development, and some tools start to be in place to make this more efficient and effective.

Where to focus on improving DesignOps? We’d recommend paying attention to the clarity of roles and responsibilities and collaboration between designers, and with engineering, product managers, and other stakeholders. Routines and ceremonies like design reviews and daily standups introduce coherence and foster learning across the organization. A design system or shared design library will help the design organization share and reuse design patterns for quality and efficiency. When your design team is growing, it makes sense to have clearly defined designer jobs and role, and design leadership.


To help you get going, we can consolidate DesignOps survey statistics across your organization, so you’d get a broader perspective into the improvement opportunities in your company. Contact us for details.