Level 1 organizations often apply design as an afterthought, e.g. when a software project is almost completed and the user interface needs to be added on top of the already existing features and functionality. These organizations may not have realized the value of customer insights or they lack the means to gather these to benefit the new product development process.
Where to focus on improving DesignOps? We’d recommend e.g. hiring in-house product or UX designers, and kicking off user research or usability testing to gather customer insights. Earlier collaboration between design, engineering, and product will also help to create a positive impact.
To help you get going, we can consolidate DesignOps survey statistics across your organization, so you’d get a broader perspective into the improvement opportunities in your company. Contact us for details.
