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About us

We help our customer to elevate their design capability and potential. Unlike the traditional design agency one-off project and bodyshopping model our Design- as-a-Service -partner model adapts and scales according to your business situation and context.

For designers we are building a way of working that combines the best of both worlds — the design firm and the in-house design team, spiced up with a unique partnership opportunity.

Meet our core team

Harri Kiljander

Design Strategist, Founding Partner

Harri is our design strategist, founding partner & CEO. He has over 20 years experience in design director and VP roles, building and leading product and brand design teams and design operations at Yousician, F-Secure, and Nokia. He's a corporate entrepreneur and startup design advisor, Dr. Tech. in Interactive Digital Media.

Heidi Vaarala

Creative Director, Partner

Heidi has 20+ years of experience in various design roles, including 10 years of working as a Design Director, building and leading design businesses in software and design agencies. MSc in Interactive Media and Executive Masters in Business Administration (EMBA), with focus on Business Renewal.



Tomi Rauste

Business Development & Sales

Tomi Has over 20 years experience in various Executive roles in design, software and consultancy companies, leading the business development for succesful international growth. MSc in Futures studies, MA in Liberal Arts.


Jaakko Villa

Founding Partner

Jaakko is a serial entrepreneur, having founded design agency Idean 1999, and after that several customer focused service and product companies. Currently he is CEO for Puheet, an online community company.
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In addition to our core team, dozens of seasoned  professionals work with us. Thanks to our wide network in the business, we can help you to scout the best design talents for your project rapidly and effectively.

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.

Our way

We are here to make design that helps you the best. Our way is not to create unnecessary hype or neat design just for itself. We create design that works and your customers thank. Our approach is practical and our customers have been impressed by our ability to make ends meet without unnecessary hassle. All our people are experienced professionals with solid background. We’ve already paid our dues so that you don’t have to.

Our Mission

We deliver to our partners the maximum business value with design and customer experience. We are your full-stack design transformation partner, advisor, and coach. We help you to shape your design strategy, we coach you to build your design operations, we scout the best design talent for you, and we deliver world-class design to your needs.

Tilaa uutiskirjeemme

Tiivistämme kiinnostavimmat blogimme ja hyödyllisimmät design-vinkkimme noin kerran kuussa lähetettävään uutiskirjeeseemme. Lähetämme sen mielellämme sinullekin.

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